The Butterfly Sport Band is your new go-to when you want your watch to keep up without slowing you down. Soft, flexible, and comfortable enough to forget you’re wearing it, it slides on effortlessly and sits just right whether you’re running errands, heading to the gym, or sneaking in a walk between meetings. Five colours, including a dreamy Starlight, a classic Black, and a fresh Blue, mean you’ll always find one that clicks with your mood.

Pink and Purple round out the lineup for days when you want something a little more playful, and any of them make a genuinely thoughtful gift for someone who lives in their Apple Watch. Go ahead and take a look at what’s available.